BMW Portugal & MINI, recruitment and employer-branding video

A series of recruitment and employer-branding videos for BMW Portugal and MINI, putting a face to the people and roles that make the brand happen every day. Three pieces showcasing different careers: the BMW Genius, who creates a unique experience for customers buying a BMW, connecting them to their new car through product knowledge and technology; the Technician, a specialist who sharpens diagnostic skills daily, driven by technological challenges and focused on correct maintenance and repair; and the MINI Sales Manager, who engages, supports and motivates teams, maximising the potential of each person and of the market. Concept, direction and branded-video production for internal communication and talent attraction.